CASE Study: La PERLA
5xThinking & La Perla
BRIEF 1: Create a global strategy and roll this out across the whole business, creating localised teams and systems.
5xThinking used our eCommerce Performance Model to develop a global strategy, developing strategy and systems in 9 different territories including Europe, US, Middle east and China. Sales within 24 months had grown by a 3 digit percentage.
BRIEF 2: DEVELOP A GLOBAL CRM DATA AND RETENTION STRATEGY.
5xThinking were tasked with creating a global CRM strategy for La Perla as part of the overall eCommerce strategy.
5xThinking developed a global CRM & Data strategy with defined roll-out across multiple stakeholder and technology touch-points.
Result: Retention rate grew by 150% within 12 months of launch.