CASE Study: MPB.com
5xThinking & MPB.com
BRIEF 1: Review all areas of the eCommerce business and develop a strategy alongside the CEO and senior team to create long term growth while developing a team to create a self-sufficient eCommerce and digital team in-house.
5xThinking used our eCommerce Performance Model to systematically work through the business and create a strategy to grow the business by double digits over the the next 18 months. We created a road-map to implement all areas of the strategy, grow the internal expertise and ensure they became fully integrated members of the MPB.com team.
BRIEF: FOLLOWING THE EXECUTION OF AN INITIAL UK STRATEGY AND TEAM STRUCTURING PROPOSAL, MPB CEO MATT BARKER ENGAGED 5XTHINKING TO GROW THE BUSINESS INTERNATIONALLY.
5xThinking developed the strategy to launch two new local language websites in Germany and the USA, which included developing an eCommerce roadmap for successful roll-out and launch. The USA business and website broke even within 7 months of launch.