CASE Study: Pure Collection
5xThinking & pure collection
BRIEF: TRANSFORM THE £40+ MILLION INTERNATIONAL BUSINESS INTO AN ECOMMERCE & DIGITAL-FIRST BUSINESS.
After an initial review and development of an eCommerce strategy, we headed up the project with Alan Baker, one of our network of global eCommerce experts. Alan is currently in the middle of a global turnaround of the business, including re-platform, CRM and data transformation and augmentation of the team to hit the goals we developed in the strategy.